SUCCESS STORIES

InOff Plastic supports its clients in deploying sustainable distribution channels based on reuse models or alternatives to single-use plastic packaging or products.

SUCCESS STORY #2

Market: B2B

Localisation: Indonesia, Asia

Sector: FMCG

Products: Dry

Support phase: Design

InOff Plastic supported a food producer in designing a reuse model for its products sold to restaurants in Bali, Indonesia.

CONTEXT

The company and its clients - local restaurants - were not entirely satisfied with the packaging used to deliver the products, as it was not resealable, stackable and was disposable.

The company contacted InOff Plastic to provide its clients with a new experience in line with their needs while keeping the costs of this delivery similar to the current ones.

SUPPORT

InOff Plastic's team went to Indonesia during 4 months to co-create a new distribution model with the project stakeholders (clients, production team, distributor). InOff Plastic designed a reuse pilot and managed the various stakeholders so that the company could deliver its products to restaurants in reusable containers. Once empty, the containers were collected at the next delivery and then transported to the production site to be cleaned and reused in next deliveries.

RESULTS

InOff Plastic’s support enabled the company to:

  • identify the type of reuse model to implement and reusable containers that met its product specifications,

  • design a pilot project and its operations in terms of transportation, cleaning, tracking & deposit scheme,

  • build the pilot project’s economic model and pre-analyse its environmental impact.

 

Because of the current sanitary global crisis, the implementation of the designed project by InOff Plastic is on hold until further notice.

SUCCESS STORY #3

Market: B2B

Localisation: USA

Sector: FMCG

Products: Dry

Support phase: Design

InOff Plastic supported a food producer in designing a reuse model for its products sold on its e-commerce channel to consumers.

CONTEXT

The company and its consumers were disappointed by the quantity of single-use packaging waste generated by deliveries. Moreover, the company was willing to explore if the freshness of the product delivered could be further guaranteed by exploring more sustainable cold chain materials. 

The company contacted us to provide its clients with a new experience in line with their needs, and further guarantee the products’ cold chain while keeping the costs of this delivery similar to the current ones.

 

SUPPORT

InOff Plastic’s team designed tailor-made distribution models in line with the company’s stakes and its main stakeholders (including production site, distributor). These new models consisted in delivering consumers in reusable containers. Once empty, the containers were to be brought back by consumers to nearby collection points and then delivered to the production plant to be cleaned and refilled for reuse in future deliveries.

RESULTS

InOff Plastic’s support enabled the company to:

  • identifying the type of reuse model to pilot, 

  • selecting different types of reusable packaging in line with the products’ specifications,

  • designing two tailor-made reuse models and pre-analysing their economic and environmental soundness.

Because of the internal restructuring, the implementation of the designed project by InOff Plastic is on hold until further notice.

ADDITIONAL SUCCESS STORIES

Market: B2C & B2B

Localisation: Europe (special focus on France, Germany, United Kingdom, Italy)

Sector: FMCG

Products: Fresh & Dry

Support phase: Design

InOff Plastic supported several food producers in exploring the relevance and feasibility of setting up reuse or bulk models in their main distribution channels in Europe and in analysing the maturity of existing reuse operators on which to capitalise to trial these models.

CONTEXT

Food producers identified that reuse and bulk models are gaining momentum worldwide and were willing to explore the relevance and feasibility of setting up reuse and bulk models on their products and across their different distribution channels - retail, office deliveries, e-commerce, food service, distribution in Europe

SUPPORT

InOff Plastic's team led a European benchmark to analyse the maturity of existing operators on the market in these different distribution channels, and drafted several relevant scenarios for the companies to explore regarding the set up of reuse and/or bulk models. To support food producers in shifting from single-use plastic packaging to reusable containers, InOff Plastic also identified and interviewed many suppliers of reusable containers to select the ones that met the client's packaging requirements.

RESULTS

InOff Plastic’s support enabled the companies to:

  • identify existing reuse operators on which they can capitalise and analyse their maturity,

  • provide reuse and/or bulk scenarios in line with their requirements that they can explore and set up,

  • identify relevant suppliers of reusable containers.

SUCCESS STORY #1 

Market: B2C

Localisation: France

Sector: Retail

Products: Beverage

Support phase: Design & Implementation

InOff Plastic supported a retailer in designing and setting up a reuse pilot on some of its local beverage producers' brands (cider and wine).

CONTEXT

The retailer aimed at acting at the forefront of regulation and providing its consumers with local wine and cider in reusable packaging. The retailer's main challenges were to measure consumers' appetite for reuse and validate the economic and environmental relevance of such a model in two of its stores.

The retailer mandated us to provide its consumers with a new consumption experience.

 

SUPPORT

InOff Plastic’s team designed a tailor-made reuse model by coordinating the main stakeholders involved in the project: a local reuse operator providing transportation and cleaning services of reusable containers, several local beverage producers and the stores. The team defined the key marketing messages addressed to consumers, designed the dedicated communication materials and installed them in-store prior to the project's launch. The new model consisted in enabling consumers to bring back their empty bottles in a dedicated collection bin in-store. Once full, the containers were collected by the local reuse operator, cleaned and sold back to the producers for refill.

RESULTS

InOff Plastic’s support enabled the retailer to:

  • design and set up the first reuse loop on local beverages in the region, 

  • validate consumers' interest of reuse models - like old times,

  • set up the groundwork to extend the model across additional stores and other product categories.