What’s the issue?
❌ Over 20 billion individual coffee pods are sold around the world each year.
❌ The extraction and production of plastic and aluminium, the main components of the pod packaging, have important environmental impacts.
❌ The environmental impacts of the disposal of the capsules also poses an issue. Each year, over 60,000 tons of waste is generated in France from the use of aluminium coffee pods.
❌ Recycling aluminium coffee pods is complex, and the French waste sorting centers are not equipped with the adequate technology.
♻️ Waycap creates refillable coffee pods compatible with Nespresso, Dolce Gusto and Vertuoline machines.
♻️ These capsules are made of 100% stainless steel and can be reused infinitely.
♻️ All of Waycap’s products are conceived and produced in Italy and more than 90% of its suppliers are based in the"Piedmont Region, not more than hour by car from the company’s headquarters.
💸 Bonus: these reusable capsules are more cost-effective than buying pre-packaged, disposable capsules - consumers can save up to 85% on their capsule budget.
👏 Congratulations to @Davide De Ruvo and @Matteo Pibiri, founders of Waycap, for this wonderful initiative!