💭 New reuse models are emerging worldwide, but they are met with criticism on the challenges of scaling up. The implementation of circular models at a large scale does indeed raise many questions regarding economic, logistical and environmental aspects. One of the main challenges today is to increase the volume of reusable packaging in existing reuse models, so that industrial players can properly seize circular packaging opportunities.
📝 A report published by Closed Loop Partners, in collaboration with IDEO, and supported by NextGen Consortium, presents the lessons learned from testing reusable cups, and key insights to keep in mind while scaling up these types of initiatives.
🧠 As Bridget Croke - Managing Director at Closed Loop Partners - points out: “Critically, as we bring these new models to scale, we need to make sure we’re reaching beyond the high-income, sustainability-oriented consumer. Cost competitiveness must be top of mind in order for us to have the largest reach and, ultimately, the biggest impact.”
Here are 4 key insights from this study, which Closed Loop Partners advocates: ⚫⚪⚪⚪ Reuse models must be net positive for the environment, offering a viable solution to addressing single-use packaging waste. ⚫⚫⚪⚪ Reuse models must be safe and hygienic at every step of the process. ⚫⚫⚫⚪ Reuse models must provide a seamless, convenient experience for companies and customers. ⚫⚫⚫⚫ Reuse models have a clear pathway to scale, and success is tied to collaboration.
🤝 While designing and implementing reusable models can seem complex at first, reports like these are of the essence because they offer key stakeholders tangible insights and advice on tackling some of the challenges. Developing reuse worldwide will require common knowledge to be available for everyone, in order to avoid crucial errors in implementing new reuse models. We invite you to dive into this report if you would like to learn more about the experiments conducted in the field of reusable cups, the journey of this type of packaging, as well as the inputs and considerations to scale these initiatives.
Link to download the full report : https://www.closedlooppartners.com/research/bringing-a-reusable-packaging-system-to-life/